Donor Giving In Tough Economic Times
In these difficult economic times, it is critical for fundraising organizations to focus their limited time and resources on those activities that have the greatest demonstrated impact on giving. To address this need we worked with one of the top fundraising organizations, the Federations of North America to determine which activities and perceptions had the greatest statistical impact on donor giving. We surveyed close to 7,000 donors who were contributing in the range of $1,000-$10,000 per year in more than two dozen of the largest chapters and found some eye-opening information.Thought leadership
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"It was hard to hear the results because we were underperforming relative to our expectations, but it served as a critical wake up call for us. Being average just isn’t good enough. I’ve learned that so much is perception. As president of the school, I’m not even aware of some of the changes professionals have put in place in the school in the past year. Now I realize that we need to do a much better job of shaping perceptions of those changes for the wider parent community, otherwise those investments won’t translate to enrollment growth."
From a Board President
From a Board President
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Value for the Dollar as a Driver of ParticipationAs many of our clients suffer losses in membership, enrollment, or donors, the conclusion tends to be that these losses are caused by increased customer price sensitivity in the economic downturn. Read more
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11/08 - 11/10 - UJC General Assembly '09